web design for cosmetic surgeons

"Adding the FAQs library has been a great way for our staff to revisit the basics of web development as well as keep current with the latest issues that effect our clients on the web."

- Nick Engebretson, Designer & Owner

Web Design FAQs

Ongoing Success Stories

One of the biggest contributors to a successful and ongoing plastic surgery Search Engine Optimization campaign is the steady addition of unique and relevant content into your website(s). It can be difficult for some cosmetic surgery practices to dedicate valuable time and resources to the development of additional content. However, if someone from your office got in the habit of writing just one article, press release or news bite every month, you could both increase and solidify your positions in Google, Yahoo and MSN!

It doesn't require more than an hour or two of your time. All you need to do address a current topic that peaks the interest of your patients, colleagues, or yourself for that matter and write between 200 and 400 words, that's it! You write it, NSE Media distributes it. After you hand it to us, we submit the release to industry related forums, blogs and cosmetic surgery news sites. The effect is more than worth your attention. We do offer professional copywriting services to clients that require help, call for details.

It's Right Under Your Nose!

A large part of what makes NSE clients successful is their ability to display patient before and after photos along side of detailed case descriptions. If you hired NSE Media to design your cosmetic surgery website there's a very good chance you opted for the use of our case and contact management system. Be sure that you continue to use the management system to display as many quality photos and detailed case descriptions as possible! Your patient photo gallery adds as much valuable content for your visitors as it does for the search engines.

Every patient is an opportunity for success! The more information you are able to extract from each client the better. Here are a few things to think about:

  • Ask your patients what motivated them to consider cosmetic surgery and DOCUMENT IT!
  • How did they go about learning more about cosmetic surgery before qualifying themselves?
  • Did they use a search engine when shopping surgeons? If so, how did they find your site? Was it from a paid position on Google, a "natural" position, in a directory like Smartplasticsurgeryguide.com or a cosmetic surgery blog /forum?
  • Did they dig deeper than the first page of results when using a search engine?
  • How did they like your site? Was it resourceful and easy to use?
  • What brought them to choose you over other surgeons? That's a big one! LISTEN!
  • Do they find your newsletter worth the read? If you don't have a newsletter would they subscribe to one?
  • Would they be willing to share their experience with other patients and visitors? It would be fantastic if they would! Make sure they are aware they can share their story anonymously. You could start an entire library of patient success stories that serves both the visitor as well as your search engine optimization campaign.

You don't have turn these questions into an interrogation. Just enter a polite conversation and try to learn as much as your patient is willing to share. Your patients can appreciate that you're running a business that requires valued feedback from its clients so don't be shy! You won't be sorry!